Holiday Inn Express wanted to talk about their amazing variety of breakfast items. We thought typical food photography would just get ignored. But emoji happens to be the fastest-growing form of communication in history. So we created the most delicious emoji ever and the first all-breakfast emoji keyboard–The Breakfamoji–as a way to speak to our audience. We worked with an illustrator in Australia to ensure each emoji had a unique personality that fit the hotel’s brand of humor, easily identifiable in such a small digital medium and be appetizing. Every pixel counted, even when figuring out how to scale down the logo. The Breakfamoji were used in daily social posts that showcased breakfast combos and made available to the public as a download through Google Play and the Apple App Store. So anyone could properly speak the language of breakfast love.