Anyone can get you ready, but Holiday Inn Express is the hotel that gets you the readiest. So what does it look like to Be The Readiest? It means we needed to go bigger. We brought back actor and comedian Rob Riggle, who was integral to our previous campaign, to star in a series of unexpected social posts and over the top films. We also used Kim Nguyen, who directed episodes of Brooklyn Nine-Nine and Fresh Off the Boat to bring the comedic ideas to life. And we even paired up the hero of our Salsa spot with a professional instructor from Dancing with the Stars so he could nail the dance moves. The campaign successfully ushered in Holiday Inn Express’s new tagline, Be the Readiest, from their old one, Stay Smart.