Zoosk makes dating however you want easy. We highlighted nightmarish situations people can find themselves in when they rely on the standard and traditional means of finding a companion. The unexpected humor resonated with our audience and Zoosk was able to position itself as the dating site that understood that there are lots of different ways to date. These ads garnered millions of views on youtube and thousands of likes and comments that all helped Zoosk see a 250% increase in revenue. Perceptions of online dating forever changed.