Like food, water, and air, sleep is essential for survival. Yet, 1 in 3 adults doesn’t get enough sleep. Philips SmartSleep offers clinically proven solutions that help you take charge of your sleep. To prove it, we brought the suite of sleep technology products to the city that never sleeps. We talked to over a hundred New Yorkers who needed help and documented the journey of four of them. This film served as the centerpiece on Philips SmartSleep home page, while individual stories were used on social media to drive traffic.