Philips believes there’s always a way. That’s why they’re committed to solving seemingly impossible challenges that hold healthcare back, and improve the lives of billions of people. But they can’t do it alone. To stand out in the healthcare category, Philips needed to change the perception of being only a product supplier to being a partner that solves big problems, empowers caregivers and puts the patient at the center of everything. To convey this, we stayed away from the typical product shots and created an emotional campaign that featured current patients, real healthcare professionals, and actual Philips factory employees.

Linkedin played a strategic role in heavily supporting the campaign which by Q3 had already more than doubled the Impression and Engagement goals that were set for the year. Proving that you don’t need a technician pointing out a medical device for effective Healthcare advertising.